
Larry G. Dobbs
Entrepreneur and Author
Larry G. Dobbs is a distinguished figure in the automotive publishing and leadership fields. He is best known for his role as President and CEO of Dobbs Publishing Group in Lakeland, Florida. Over his career, he built a legacy as an innovative publisher and marketing consultant, shaping the landscape of specialty automotive magazines. Under his stewardship from 1978 to 1998, the Dobbs Publishing Group produced influential titles, including Mustang Monthly and Corvette Fever, each of which became a staple for automotive enthusiasts and industry insiders.
Leader
His leadership style was characterized by the pursuit of quality, a keen understanding of niche audiences, and an ability to inspire teams to exceed expectations. As CEO, he drove editorial excellence and pioneered marketing strategies that expanded the reach and impact of his publications. His vision grew the Dobbs Publishing Group into a respected authority in automotive journalism, fostering a culture of creativity, integrity, and continuous improvement.
Mentor
Beyond his publishing achievements, Dobbs is recognized for his commitment to mentoring emerging leaders and his contributions to the Lakeland business community. Through his LifeSkills workshop, Dobbs mentored a generation of business leaders. His career embodies entrepreneurial leadership rooted in passion, adaptability, and a deep respect for both his audience and his team.
The story of Larry G. Dobbs’ visionary leadership in building lasting brands and community makes him a fitting subject for the exploration of effective leadership in action.
Author Insights
★★★★★
Larry G. Dobbs’ journey from humble beginnings to a successful author is truly inspiring. His book, LifeSkills, offers invaluable insights into personal development and leadership. In this book, readers will find practical strategies to apply in everyday life, enhancing both relationships and professional growth. Whether you’re looking to improve your leadership skills or enhance your personal relationships, this book is a must-read for anyone seeking growth and success. This book is based on the “LifeSkills Workshop” that he conducted for over thirty years, and fulfilled a long-standing request to publish it.
The Lee Iacocca Award
Rick Schmidt, CEO of National Parts Depot, and Donald Farr, Editorial Director of Mustang Monthly Magazine, presented Larry G. Dobbs with the Lee Iacocca Award in 2008.
The Lee Iacocca Award, established in 2006, is one of the most prestigious honors in the classic car circuit. It celebrates a diverse range of individuals who have made significant contributions to the American automotive industry and classic car culture.
Recipients of the award include classic car collectors, restorers, and automotive industry leaders recognized for their dedication and impact. Other notable recipients include Craig Jackson (Chairman and CEO of Barrett-Jackson Auction Company), Steve Davis (President of Barrett-Jackson Auction Company), and Jay Leno.

Featured in the Lakelander
“Driven by Passion” written by Donald Farr, presents how Larry G. Dobbs put Lakeland, Florida, on the automotive publishing map. Photos by Paul Bostrom and Jordan Randall. You can read the full article here: DRIVEN BY PASSION.

Pentacostal Evangel Centerfold
Larry G. Dobbs was featured in the Pentecostal Evangel Magazine in September 2003. His rise from the child of sharecroppers to a multimillion-dollar magazine publisher demonstrated the value of faith in his career.

Successful Magazine Publishing
Larry was featured on the cover and in an article in Successful Magazine Publishing in 1989. Then, in 1995, the Florida Magazine Association awarded him Publisher of the Year for publishing excellent automobile magazines, including Mustang Monthly, Corvette Fever, and other car magazines.
